What exactly do we mean when we talk about culture? Is communication just about talking and getting your point across? Just as culture is not just about visible differences, nor is communication just about talking. Let us start by looking at the meaning of ‘culture’. Many people who have spent a considerable time in a foreign country would probably agree that your own culture is something you take for granted until you are actually out of your usual environment. It is only th

Why is cross-cultural communication important? Why is it so necessary needing the skill of communicating cross-culturally? Communication in itself is not something that is necessarily easy in our own culture, so why do we have to even start worrying or thinking about how to communicate with other cultures? Is it not already challenging and often misleading enough with people of our ‘own kind’? Our world is becoming a smaller place. Unlike 50 years ago, it has become a very no